Pay per click advertising is effective but very expensive if it is not implemented by a professional. Analytical tools to monitor the effectiveness of pay per click advertising campaigns are also very complicated to implement and analyze.
With fixed daily rate advertising the advertiser can receive unlimited traffic (click throughs on his ad) for a fixed fee. From an accounting point of view this is a much better deal as the advertiser can properly plan his advertising budget. Statistics is still available for the number of click throughs on his ad to show its effectiveness.
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
Friday, May 25, 2007
My main argument
My main argument against pay per click advertising and for fixed daily rate advertising is that hyperlinks on the Internet are free and users should not pay for using it.
Both advertising methods employs a bidding system. The advertiser who are prepared to pay the highest price for a keyword or the highest daily rate for his ad, he's ad will be displayed first at the top of the search result.
Both advertising methods employs a bidding system. The advertiser who are prepared to pay the highest price for a keyword or the highest daily rate for his ad, he's ad will be displayed first at the top of the search result.
Monday, May 21, 2007
Noted PPC experts
Noted PPC experts to lead workshops on pay per click campaign management, web analytics and web marketing strategies.
Some opinion on a comparison
I would like some opinion on a comparison of pay per click advertising as compared to fixed daily rate advertising:
With pay per click advertsing, ads are targeted at users who enter specific keywords on search engines. When the user responds and click on the ad, the advertiser is charged a fee for the traffic.
With fixed daily rate advertising, the advertiser pays a fixed daily rate for a specific period of time only and not for the amount of times users click through on his ad. In this case the ad can also be keyword targeted.
With pay per click advertsing, ads are targeted at users who enter specific keywords on search engines. When the user responds and click on the ad, the advertiser is charged a fee for the traffic.
With fixed daily rate advertising, the advertiser pays a fixed daily rate for a specific period of time only and not for the amount of times users click through on his ad. In this case the ad can also be keyword targeted.
I would like to get traffic
I would like to get traffic to my site as quickly as possible, or fairly quick, can you please tell me what the best method for increasing traffic to my site without spending tons of money.
Also what are the best Pay Per click search engines that I should use if that is one of the options.
Also what are the best Pay Per click search engines that I should use if that is one of the options.
Saturday, May 19, 2007
iMergent, Inc. signed agreement
OREM, Utah----iMergent, Inc. , a leading provider of eCommerce software for small businesses and entrepreneurs, signed an agreement with Microsoft adCenter, a pay-per-click advertising platform for budgets of all sizes, to integrate Microsoft's new tools and features into StoresOnline Pro beginning May 21st. iMergent will earn a commission for each adCenter account setup through StoresOnline.
Online advertising to the home
All Around the Home, a national home improvement contractor directory, brings much needed online advertising to the home improvement industry's direction by offering anything from complete personal profilepages on their website and pay-per-click campaigns, to website design and lead tracking.
Google disputes
Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press characterized as being a "handful" of web sites. The rate is much higher than what Google has reported ...
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press characterized as being a "handful" of web sites. The rate is much higher than what Google has reported ...
Any help would be highly appreciated
I am trying to find out how much it costs for different keywords (pay per click ads).
I went to Google, but could not find out what it costs. Does one have to register with Google being getting this info
I would like to find out the costs in MSN, Yahoo etc..if they have pay per click
Also wanted to find out how many people have keyed in certain keywords in a month at each site.
Any statistics on how many (percentage of) people typically who type in certain keywords click on the ad on the side ?
I went to Google, but could not find out what it costs. Does one have to register with Google being getting this info
I would like to find out the costs in MSN, Yahoo etc..if they have pay per click
Also wanted to find out how many people have keyed in certain keywords in a month at each site.
Any statistics on how many (percentage of) people typically who type in certain keywords click on the ad on the side ?
Thursday, May 17, 2007
Pay per click programs?
I am interested in a pay per click programs.
What are the best programs out there online?
I am only interested in non-porn related sites.
What are the best programs out there online?
I am only interested in non-porn related sites.
Can anyone tell me their success stories from a Pay Per Click add?
Pay Per Click" fraud botnet discoveredPosted on 19 May 2006.
PandaLabs has detected a network of computers infected with the bot Clickbot.A, which is being used to defraud ‘pay per click’ systems, registering clicks automatically and providing lucrative returns for the creators.
According to the data collected so far, the scam is exploiting a global network comprising more than 34,000 zombie computers (those infected by the bot).The bots are controlled remotely through several Web servers.
This allows the perpetrators to define, for example, the web pages on which the adverts are hosted or the maximum number of clicks from any one IP address in order not to arouse suspicions. Similarly, the number of clicks from the bot can be monitored as well as the computers online at any one time.
PandaLabs has detected a network of computers infected with the bot Clickbot.A, which is being used to defraud ‘pay per click’ systems, registering clicks automatically and providing lucrative returns for the creators.
According to the data collected so far, the scam is exploiting a global network comprising more than 34,000 zombie computers (those infected by the bot).The bots are controlled remotely through several Web servers.
This allows the perpetrators to define, for example, the web pages on which the adverts are hosted or the maximum number of clicks from any one IP address in order not to arouse suspicions. Similarly, the number of clicks from the bot can be monitored as well as the computers online at any one time.
Leading apparel shopping engine
Leading apparel shopping engine ShopForClothes.com has added Pay Per Click as a feature for merchants seeking top placement for their products.
The PPC module adds a further dimension to the previously affiliate-based website. Merchants can now move their best products or special sales directly in front of their target audience.
The PPC module adds a further dimension to the previously affiliate-based website. Merchants can now move their best products or special sales directly in front of their target audience.
Wednesday, May 16, 2007
Pay per click Website?
How do I start a pay per click mature website?
I don't have a ton of money to start one.
Well the best solution would be the following:
First, check for laws in your state regarding these types of business. Second, choose the right web page providers that will suit best that type of business and the one that best suits your budget. If you dont have the right money to start one, you can get a loan with the lowest interest rate in your hometown or state.
I don't have a ton of money to start one.
Well the best solution would be the following:
First, check for laws in your state regarding these types of business. Second, choose the right web page providers that will suit best that type of business and the one that best suits your budget. If you dont have the right money to start one, you can get a loan with the lowest interest rate in your hometown or state.
how to implement successful pay-per-click strategies
Anvil Media, Inc. and Corvent LLC partner to teach marketers how to implement successful pay-per-click strategies.
Portland, OR (PRWEB) May 10, 2007 -- Corvent, LLC, a premier provider of web conferencing services and event registration solutions, today announced an upcoming web seminar, "Lower CPCs, Raise CTRs and Boost ROI with Advanced Pay-per-Click Techniques." This advanced PPC web seminar is the second event in a free series designed to reveal the latest in search engine marketing techniques.
Portland, OR (PRWEB) May 10, 2007 -- Corvent, LLC, a premier provider of web conferencing services and event registration solutions, today announced an upcoming web seminar, "Lower CPCs, Raise CTRs and Boost ROI with Advanced Pay-per-Click Techniques." This advanced PPC web seminar is the second event in a free series designed to reveal the latest in search engine marketing techniques.
Saturday, May 12, 2007
Best pay-per-click affiliate program?
Please tell me which you think is the best PAY-PER-CLICK affiliate program.
I want to maximise ad revenue for my website.Please list the price per click and their website.
Thanks
I want to maximise ad revenue for my website.Please list the price per click and their website.
Thanks
Friday, May 4, 2007
Overture Pay Per Click
I've tried Overture Pay Per Click for the last month now but the thing that strikes me is I have no way of tracking sales per keyword. I have affiliate software which *could* do this but it would mean an affliate account for each keyword/phrase which would be ludicrous bearing in mind I am experimenting with about 20 to 30 keyword phrases and possibly looking at other Pay Per Click engines. Is there a recommended script that will do this (free or otherwise). What I'm looking for is software/script that will tell me Overture made a total of X in Y month, with a breakdown of each keyword/phrase sales. Any suggestions?
Tuesday, May 1, 2007
some opinion on a comparison
I would like of pay per click advertising as compared to fixed daily rate advertising:
With pay per click advertsing, ads are targeted at users who enter specific keywords on search engines. When the user responds and click on the ad, the advertiser is charged a fee for the traffic.
With fixed daily rate advertising, the advertiser pays a fixed daily rate for a specific period of time only and not for the amount of times users click through on his ad. In this case the ad can also be keyword targeted.
With pay per click advertsing, ads are targeted at users who enter specific keywords on search engines. When the user responds and click on the ad, the advertiser is charged a fee for the traffic.
With fixed daily rate advertising, the advertiser pays a fixed daily rate for a specific period of time only and not for the amount of times users click through on his ad. In this case the ad can also be keyword targeted.
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