Pay per click advertising is effective but very expensive if it is not implemented by a professional. Analytical tools to monitor the effectiveness of pay per click advertising campaigns are also very complicated to implement and analyze.
With fixed daily rate advertising the advertiser can receive unlimited traffic (click throughs on his ad) for a fixed fee. From an accounting point of view this is a much better deal as the advertiser can properly plan his advertising budget. Statistics is still available for the number of click throughs on his ad to show its effectiveness.
Friday, May 25, 2007
My main argument
My main argument against pay per click advertising and for fixed daily rate advertising is that hyperlinks on the Internet are free and users should not pay for using it.
Both advertising methods employs a bidding system. The advertiser who are prepared to pay the highest price for a keyword or the highest daily rate for his ad, he's ad will be displayed first at the top of the search result.
Both advertising methods employs a bidding system. The advertiser who are prepared to pay the highest price for a keyword or the highest daily rate for his ad, he's ad will be displayed first at the top of the search result.
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