"Pay-Per Click" Ad Campaign: Earn More By Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best.

There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click". Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time.

The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services. "Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

India Emerging As SEO Hub With Exemplary SEO Services

Catapulting business websites to top search engine rankings and making it cling there by putting in consistent efforts- SEO services in India have empowered E-entrepreneurs and small businesses apart to find a local as well as global market over the Internet. Popular search engines return billions of results for every word that is searched and it is critical for businesses to have considerable visibility in order to have wide reach. SEO services in India underline the presence of of websites in such a manner that it remains visible and allow more and more of targeted traffic to hit the site. SEO services in India enable you to have a much greater rate of conversions that are lifeblood for your business to perform smoothly and flourish in a fierce competitive environment.


With modern day technology in their repertoire including Web2.0, SEO services in India offer impeccable services to attract search engines like Google, Yahoo, AOL Search, Alta Vista and Ask Jeeves and give your website distinguished treatment. Employing the right mix of on page and off page tactics, link building and tagging, SEO services in India keep a track of all the wavering factors that pull prospective customers to your websites and therefore they are able to provide flawless SEO services in India.


The wide array of services of a reputed SEO company in India include competition analysis, identifying effective keywords and key phrases, content management, website optimization, Link building, directory submission, pay per click marketing and social media optimization. Social liasioning includes blog posting, micro blogging, news releases, forum posting and article submission.

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"Pay-Per-Click Fraud"

In a "pay-per-click fraud" law suit filed with the US District Court in Seattle on Tuesday, Microsoft has sued three Canadians - Eric Lam, Melanie Suen, and Gordon Lam of Vancouver - and two companies named UMGE, Super Continental USA and Super Continental US.

The three residents of Vancouver, British Columbia, have been sued for breach of contract; torturous obstruction of business relationships; fraudulent enticement and falsification; computer fraud; conspiracy; and two violations of Washington anti-spyware and consumer laws.

According to Microsoft, the accused allegedly abused Microsoft's adCenter by conducting a campaign of competitor click fraud, which is a means for gaming keyword ad auctions that allow advertisers to receive ad placement based on a bid price.

The accused exploited the Microsoft adCenter network to help their own company, and its ad purchases of keywords connected to the so-called "gold farming" in the "World of Warcraft" online game; as well as another business of reselling car insurance.

Microsoft's associate general counsel, Tim Cranton, said: "Microsoft gathered substantial evidence that a handful of individuals were likely responsible for these click fraud attacks, which affected online advertisements related to auto insurance and the online role playing game, World of Warcraft."

Along with seeking an injunction against the defendants, Microsoft - which claims to have reimbursed advertisers for $1.5 million due to the fraud - has also sought $750,000 in damages.