The search engine optimisation (SEO) market is likely to "thrive" over the next 12 months, an expert has predicted.Kent Lewis, president of search engine marketing firm Anvil Media, made his comments via a blog in Search Marketing Standard - a publication dealing with issues affecting advertising online.He also claimed that pay-per-click advertising will experience a boost as firms seek to harness the power of the internet in marketing their brands, as will online reputation management (ORM) services."ORM will rise to the top of the media buzz-o-meter with big brands and celebrities hiring firms like Anvil to make negative search results 'disappear'," Mr Lewis suggested.Midlands-based SEO firm B10G claims the "viral nature" of bad press can have an alarmingly quick affect on a company and even make or break a product.Bloggers in particular can impact on a firm's reputation if they have suffered a bad experience with a company, it states.
