Wednesday, December 26, 2007

MerchantCircle offers search to local advertisers


"Over half of our 320,000 members are new to the web and rely on MerchantCircle as their only web presence - and 75% of those buying our current advertising products have never advertised online before," said Darren Waddell, Sr. Director of Marketing at MerchantCircle. "Our new product suite offers the simplest, most flexible solution for local business owners to attract new customers online."
First on the list of suite services is a search engine marketing platform and allows local businesses to create and run search marketing campaigns on the major search engines.
Advertisers who want more than text ads or pay-per-click opportunities, though, maybe want to skip straight to the multi-media ad platform. This offering gives local businesses the ability to create videos which are showcased on hubs like Citysearch. The videos are professionally shot and edited to look like premium pieces of video but are actually very affordable.
There is also a listing submission service which offers local marketers the ability to list their business in all of the major online directories from one location and at one time. This could cut the amount of time that businesses spend listing their information.
Finally the custom budget area helps advertisers create and use an advertising budget to get the most from their online ad dollars.