One way for marketers to draw people to their website is article marketing, where the prospective customer is offered free, no-obligation information through news stories on their site, an expert has commented.Michele F Richardson, a small business consultant, made her comments through an article in online marketing publication the Internet Wonders Ezine.She explained that a website's visibility is vital to its success and suggested article marketing, pay-per-click advertising and offline advertising could work together to bring a website to consumers' attention."It doesn't matter how great your website is, if no one ever sees it, it might as well not exist," continued Ms Richardson.Ryan Even, an industry commentator, recently wrote in his internet marketing blog that relevant and unique content can be a "solid and practical" means of promoting a product or boosting a website's rankings.However, he argued that many websites may lack the skill or time to effectively use article marketing.
