CLEARWATER, FL-- Think Partnership Inc. (AMEX:THK), which sells interactive performance-based advertising networks and technology platforms, intends to seek shareholder approval to change the company’s name to Kowabunga!. The company will commence doing business as Kowabunga! effective today (Feb. 14) Kowabunga! became a popular word in the 1960s surfer culture to describe the exhilaration of riding a big ocean wave. It was already the name of the company’s leading affiliate marketing brand. “We have chosen the name Kowabunga! as our overall company name to emphasize the excitement of our brand value,” said Scott P. Mitchell, president and CEO of the new Kowabunga!.” Kowabunga! provides a comprehensive and integrated set of scalable marketing solutions for both advertisers and publishers. Its solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding.
