Pay per click advertising is effective but very expensive if it is not implemented by a professional. Analytical tools to monitor the effectiveness of pay per click advertising campaigns are also very complicated to implement and analyze.
With fixed daily rate advertising the advertiser can receive unlimited traffic (click throughs on his ad) for a fixed fee. From an accounting point of view this is a much better deal as the advertiser can properly plan his advertising budget. Statistics is still available for the number of click throughs on his ad to show its effectiveness.
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