I would like of pay per click advertising as compared to fixed daily rate advertising:
With pay per click advertsing, ads are targeted at users who enter specific keywords on search engines. When the user responds and click on the ad, the advertiser is charged a fee for the traffic.
With fixed daily rate advertising, the advertiser pays a fixed daily rate for a specific period of time only and not for the amount of times users click through on his ad. In this case the ad can also be keyword targeted.
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