Active Web Group, Inc. Offers Free Professional Atlanta SEO Analysis

Atlanta, GA (PRWEB) December 19, 2011

Active Web Group, Inc. (AWG), the Internet Marketing industry leader headquartered in Hauppauge, New York, today announced no-cost consultation services for online business. They’ll learn how they may ‘level the playing field’ and compete with large, national corporations via professional Search Engine Optimization (SEO) services through its Atlanta-based office with Atlanta SEO.

The latest web marketing studies indicate most Atlanta businesses that try their hand at SEO do not experience professional, lasting results. Locally, businesses who turn to the professional Atlanta SEO practices that Active Web Group provides, may expect personal attention and customized, budget-friendly and scalable campaigns.

“For businesses to quickly, successfully and cost-effectively compete online, Pay Per Click and solid Web Content Development are two of the fastest ways to accomplish this,” states Patrick Norton, Vice President and Director of Business Development, Active Web Group, Inc., Atlanta SEO Division. “By employing these disciplines, coupled with Active Web’s Group’s extensive SEO campaigns and initiatives, companies big and small can expect to attract and retain their share of even the most competitive online marketplace,” Norton concludes.

The best way to discover a business’ potential in the online marketplace, Norton advises, is to give the Atlanta SEO specialists at Active Web a call. The consultation is free and the results
can be dramatic. The sooner one begins, the sooner they’ll begin to see their ROI.

Active Web Group’s Atlanta SEO office is a continually award-winning branch of the parent company, well-regarded for its highly-effective Pay per Click and Web Content initiatives. A full-service agency, Active Web Group also has extensive experience in Search Engine Optimization (SEO), Programming (all proficiencies including php, asp and asp.net), Email Marketing, Graphic Design, E-Commerce, Magento® Ecommerce and WordPress® Ecommerce and custom solutions. To learn more and to take advantage of AWG’s Atlanta SEO campaigns and initiatives: http://www.activewebgroup.com/atlanta-seo/

Pay Per Click Search Engines: What are they and benefits of using them?

Any time you embark on a journey to learn more about Pay Per Click Marketing, the first thing you should do is research your search engines. There are so many Pay Per Click Search Engines, and many of them are perfect for different things. If you want to choose the right search engine to help with your Pay Per Click endeavor, you've got to learn the benefits and challenges of each one.

Pay Per Click search engines are all about advertising through keywords. You want your website to be full of the words people use to search for websites about your specific topic. Choose your keywords carefully and do your research about them before you set up your account on any Pay Per Click search engine. Those keywords are what people will use to find your site, and if you don't choose the right ones, your web page will not show up in search results. In the beginning, it doesn't matter what your Pay Per Click ad campaign looks like if you don't choose the right keywords.

Pay Per Click Search Engine: eClickZ.com

One Pay Per Click service that offers a lot of value for your money is eClickZ . All you need to do is research which keywords you want to pay for advertising on, enter your bid amount on eClickZ, and you're on your way to pulling in thousands of visitors through Pay Per Click search engines. You can even use a "publisher" implementation on your site if that style suits you best.

But however you set up your Pay Per Click ad campaign, you'll get real time results right at your fingertips. If you're just getting into using Pay Per Click search engines in your ad campaigns, the real time reporting results will show you immediately if you've paid to post your ads with the correct keywords.

Pay Per Click Search Engines: How it Works

So what's the key to finding new customers? More and more people are turning to the internet to find out the best way to do things. They search a topic that interests them, and the search engines return a list of websites. Some of those websites will get people to click on them, and some won't. If you pay to have your business listed with the keywords most people use when thinking about your industry, then you can pay to have your ads show up on those searches. But with Pay Per Click search engines, you don't pay for that ad until someone clicks on it.

For example, a $100 deposit gets you started on eClickZ. From there, you pick the keywords you want to advertise with, and then adjust your bid rates for those keywords. eClickZ uses their own proprietary AdCenter PPC system for bidding and ad management. This system allows you to set a maximum bid for your entire campaign and a daily budget caps. Every business must have a budget set for advertising, and eClickZ makes it easy for you to stay within that budget without a whole lot of monitoring. The Pay Per Click system does it all for you after you set the parameters for your Pay Per Click ad campaign.

eClickZ also makes it easy for you to set your Targeting Max cost-per-click. This means you're setting a maximum you want to pay for clicks to a particular targeting item. Once again, since this entire ad campaign is Pay Per Click, you don't pay for the ad until someone clicks on it. For more information on eClickZ and to get started advertising, go to http://advertiser.eclickz.com

Pay Per Click Search Engines: The Benefits

Using Pay Per Click search engines is the perfect way to guarantee that only potential customers see your ads. You don't pay for random internet searchers to see your ads. If you go with eClickZ, you can pay as little as one cent per click, or as much as a dollar, or even more. If you find a certain keyword search really hauls in the customers who click, then you'll want to bid more on that particular keyword so you will be in the top spot and get the laser targeted traffic.

Another thing about eClickZ that is especially nice is the Return on Investment guarantee. The Pay Per Click search engine boasts a lower than average cost per click, which means you get much more value for your money as compared to the insanely high click prices of Google or Yahoo. This higher value truly makes eClickZ the leader in Pay Per Click search engines.

There are so many things to learn about Pay Per Click search engines before you begin your ad campaign. It can seem overwhelming, but once you start on your way, you'll find your ads picking up a lot of clicks before you know it.

topseos.com Lists the Top 10 Pay Per Click Bid Management Software for December 2009

Online PR News – 21-December-2009 – Plymouth, IN—topseos.com has evaluated and ranked its Best Pay Per Click Bid Management software for the month of December.
One of the most popular ways to advertise on the Web, pay per click tools allow companies to increase visibility and control where they appear. The best pay per engines are those that give clients measurable results at reasonable prices.

These are the Top PPC Bid Management Software for December:
1. Omniture Search Center- Utah2. Lyris HQ Search Marketing- United Kingdom3. Keyword Max- Minnesota4. Atlas One point (SEARCH)- California5. Marin Software- California6. Click Equations- Pennsylvania7. Coremetrics Search- California8. Kenshoo- Isreal9. SearchForce- California10. Apex Pacific BidMax- Australia
Each of these were reviewed based on evaluation criteria for pay per click engines. topseos.com evaluates these engines through project specific queries such as, "Have efforts been taken to detect and prevent click fraud on the PPC engine?" and "Were advisory services provided for keyword bidding purposes." At least three clients of each engine are asked about the performance of the engine and whether their needs were met by the company. The preceding engines are the industry leaders according to topseos.com, the independent authority on search vendors.
PPC Bid Management Software Companies interested in being considered for ranking at topseos.com should apply for rankings at: http://www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking
Learn more about our Best Pay Per Click Bid Management Software for December 2009
Follow Us on Twitter: http://www.twitter.com/_topseos_

Pay-per-click

"Pay-per-Click”: As with most web base nomenclature it is as it reads, when your link is clicked you pay a fee. How much? On Google Ad Words, your account only gets charged when interested consumers click on your ad, the cost per click is set by you the advertiser on a bid basis.

For example, if there are five bike shops in your area using Google and a query is made on Google for “bikes, Trek, mountain bike” or a host of thousands of other “Key Words”, the shop which bids the most for the click gets at the top of the list of advertisers on the search results.

This list is what the web surfer sees on the top of the page of results or on the right side bar. The more you bid the higher the placement. If there are many ads competing for this limited space, your ad could be three pages away. Most bids for local ads start at twenty cents to fifty cents. You control the daily budget. When your daily budget is used up your link disappears until the next twenty four hour period begins. If you want to budget twenty to hundreds of dollars a day for “clicks” the amount is up to you.

You attract only the people who are interested in your product. The link to your website should show your whole inventory, your business philosophy, specials, staff and all information that can result in a sale. If the customer is in the market for your product and if your site is tweaked to turn shoppers into buyers, you should get a call or see that shopper walking into your shop or placing an online order. This is targeted, trackable advertizing. A claim other media can ma

Ten Pay-per-click Questions An Owner Should Ask

If you own or manage an ecommerce business, you may not directly execute your pay-per-click advertising campaigns yourself. Instead, you may delegate the execution of them to an employee or an outside firm. But owners and managers need to know that broad outlines and the successes and failures of their pay-per-click advertising efforts, and to help them with this I've assembled a list of 10 questions to ask the employee or outside firm who executes the campaign.

1. How many keywords do we have running? If the answer is anything less than a few thousand, you’re probably not taking advantage of the longtail game of the business. While there are always exceptions, a few thousand keywords for an ecommerce store are not uncommon when you consider all kinds of product and brand variations.

2. What are our top converting terms (by sales volume and spend)? This one is always interesting. You often find that products that may not necessarily be top sellers across the entire site pull great results for you in paid search. Depending on the answer, focus your energy around developing the winning product line.

3. What is our return on investment, average time spent on site, average order size from paid search, cost per conversion, and lifetime value of a customer? These metrics should be delivered to you at least monthly. Your pay-per-click manager, on the other hand, should be reviewing all of these on weekly basis.

4. What is our average click-through rate and how do we improve it? The click-through rate is on the most important metrics in the game. The higher the CTR the higher the paid search returns (again, there are always exceptions). Ask for a detailed ad creative testing plan that outlines all initiatives in queue that may increase your average CTR.

5. Do we have coverage across the three primary search engines? There is no reason not to be running on Google, Yahoo! and Bing. Stay on top of your PPC guru to ensure coverage across all the top three. Otherwise, you’re likely to be missing out on possible cheap sales.

6. What is our impression share? Impression share report (ideally broken down by campaign) should give you a pretty good idea of how many impressions you’re missing out on. Be sure to ask for detailed analysis from you PPC manager.

7. What’s in the pipeline for landing page testing? This one is often a challenge for ecommerce stores but that’s never an excuse to avoid it. Consult with your PPC manager to figure out recommended components to test and the plan for executing those landing page tests.

8. Have we tried contextual targeting campaigns? If you succeeded in paid search, discuss setting up test campaigns in either the Google content network or in lower tier contextual channels such as Vibrant. Ask your PPC manager to assemble a strategy plan for testing contextual targeting and campaign optimization plan.

9. When do we attract more buyers versus tire kickers? This question really refers to day of week and time of day analysis. Ask your paid search consultant to analyze sales activity for a few months (ideally) and come up with recommendations on testing day of week and/or time of day scheduling.

10. Have we set attainable monthly performance targets? Discuss performance results with your pay-per-click manager and set reasonable performance targets for a few months ahead. The idea here is to determine attainable targets, not your best-case scenario performance goals.

Get paid for each and every visitor that you have with pay per play

For people who have been using online money making opportunities to generate an income and for people who are interested in such prospects, affiliate marketing is certainly not a new concept. Yet if you don’t know what it is here we go; affiliate marketing is a way to make money through your website with the help of pay per click advertisements.

The workings of this opportunity are fairly simple, there are several product manufacturers and service providers who would like to advertise their products online. Now there are several ad brokers like Commission Junction and even Google that offer to place the advertisements of these companies on websites. For instance Google will place the advertisement on their search pages or they may even place the advertisement on the websites that are working with Google Adsense.

The website owners do not get paid for letting Google or CJ place the advertisements on their sites but when a visitor clicks on these advertisements and / or buys a product through these advertisements the website owner is paid a cut of the business that his website has managed to generate. Now anybody who has been involved with CJ or Google Adsense will tell you that this is where the catch lies both companies expect you to make at least a certain minimum revenue each month, in other words they would expect your site to generate a minimum number of clicks each month and failure to do so would mean that your website may be removed from the program.

Also they are sometimes apprehensive about letting website owners from Asian countries like Indian and China participate in these programs. So to put it quite simply as a web site owner, you may run the advertisement for several weeks and yet not make a dime unless you get a click. However there is a new way to make money online through advertisements that does not involve the mandatory clicks and it’s called pay per play. The concept is still the same of advertiser wanting to display promotional material on high traffic sites but this time around the advertisements are in the audio format.

The workings of this program are again fairly simple. Each time visitor opens your site, the audio advertisement is played and you get paid for it. In other words you are getting paid for each visitor to your site. The best part is that these advertisements don’t exceed duration of 5 seconds and have the same algorithm as the Goggle advertisements with the only difference that it is played as an audio clip at every page load. Anyone with a website or blog can be eligible to place the Pay Per Play ads on their website. There is no charge to open a Pay Per Play account. It's also simple to paste the given code onto any webpage where a website owner wants a visitor to hear the advertisements.

The ads will be related to the webpage content and they do not take up any visual space on the webpage. Pay-Per-Play offers a way for big advertisers to this huge audience through this massive listening network. This network is bigger than television, radio and all other forms of media combined! The advertisers can target the ads contextually to match the site, or geographically, or even time-of-day. Unlike Television and Radio, the listener is sitting at the computer, having just clicked on a link to open a new page in their browser. They are attentive and waiting in anticipation for the new page to load when the ad plays.

The ad grabs their attention and they actually think about it. Does this mean that Google ASdsense is history or on its way out? Well now exactly because quite simply if you were to place too many pay per play advertisements on your site they may interfere with the music or even the downloading of the page.

However it is possible at least for now to make the two programs pay per play and pay per click coexist and if you can make revenue from both fronts why stop at one? Most of the controversy surrounding audio ads comes from self-proclaimed marketing experts, who claim the ads are "intrusive" and will drive away hard earned traffic. An extensive marketing study performed by Net Audio Ads found this simply not the case. The study showed that 80% of a website or blogs visitors will not have their speakers turned on. The good news is the publisher gets paid either way. The study also found less than .002% of web surfers found the ads intrusive enough to never return to the site again. The Internet is changing, and people are becoming more tolerant of audio and video advertising, to the point of actually expecting it. This is particularly true of younger people.

Currently the company that offers thus service has a website which is in its beta phase and they are expected to launch their fully functional version in the next few months. The company offers 25% of the customer earnings that company makes from advertisements displayed on your site. But wait; that’s not all they also have a referral system in place. So when you refer another website that also agrees to include pay per play ads on their site you make 5% of what of the income generated by the advertisements on this website and the referral program even goes to the third tier. Since the program is still in its infancy this is by far the best time to jump on the bandwagon.

If you are tired of worrying about the number of clicks that your Google or CJ advertisements are receiving, pay per play advertisements may be the perfect solution for you. After you can generate a substantial income even if you get a few dozen visitors each day, This is definitely a program that needs to be considered whether you are a pro at online money making or a new comer to the industry.

Webrageous Introduces Pay for Performance Pricing for Pay Per Click (PPC) Management

Provides companies all over the world with best in class Google AdWords PPC management and oversight. "We're pleased to be offering what we believe is an industry first opportunity with our new pay for performance pricing. We understand that companies are apprehensive about what they spend in these troubled times; with opportunities like this one, they can improve their sales and grow their company through a PPC campaign with absolutely no risk," said David Chapman, CEO of Webrageous Studios.

Their program is simple: clients don't pay for their services until Webrageous increases sales or leads derived from PPC by 25% or more, or reduces costs by at least 25%. Their pay for performance pricing is offered to most new clients who are already spending a significant amount per month on paid search advertising.

Beginning as a web design firm over eight years ago, Webrageous Studios can assist with landing page optimization as well, which is a key success factor in pay per click marketing. One of the beneficiaries of their expertise with PPC is the law firm of Schneider Wallace Cottrell Brayton Konecky LLP where Webrageous assists in locating new leads for their unpaid wages practice area. In October of 2006, the law firm received thirty-four leads at a cost per lead of $50. By November of 2008 those numbers had improved to 451 leads at a cost per lead of $4.

"This represents a much better deal than paying 20% of the click charges from day one to a PPC management firm regardless of whether that company delivers results or not," said Chapman. "This new program takes the risk out of the equation for a client and puts them at ease. They know that there is no incentive for us to talk them into signing up if we can't help them."

"Webrageous Studios is doing a great job for us; they have increased our leads tremendously on two separate businesses we run. This has helped us increase our revenues and expand our business. They are responsive to our requests and available to discuss and make changes to our campaigns," said David Silberman, Vice President with National Laser Institute, a Webrageous client for over one year.

Why Pay Per Click optimisation is just as important

It’s fairly obvious that there is much more to pay per click (PPC) advertising than just grabbing a budget, setting up a keyword, writing an ad and setting it all live.

The basic steps to actually getting more for your money (or indeed getting anything at all) are numerous but worthwhile. Indepth keyword selection, copy writing & testing, landing page selection, setting the time you wish to show your ads it is all key to making sure your ads are visible to the right people. What many online advertisers fail to address is how to make sure your aren’t showing to the wrong people.

Google adWords is an excellent system, massively efficient, easy to use and with a huge reach. It is this reach that poses problems for people. It is amazing how many times we encounter adWords accounts that have been set up without due care and attention and just allowed to run with scant regard for exactly where the ads are appearing.
It is an easy just to get your campaign moving along and there is always extra ways to expand the campaign in order to get the most clicks (and therefore spend the most budget).

Although it is such an obvious thing too many times we find that a campaign’s keywords are all set to broad match. This however is just the first step to ensuring your budget is going on the right place.

The Google content network, ran via the adSense system, is a superb way to increase your exposure. It opens up your ads to literally thousands of extra sites and means potentially millions of extra impression. It is, however, an automated system. It will never be perfect and no matter how much effort Google put into their targetting systems it is always encumbant on the adWords user to monitor which sites their ads are appearing on.

There will always be sites that will not provide relevant clicks, every one of these clicks means one less click from a relevant source. Volume doesn’t always mean enquiries.

The other analysis tool that is generally underused is actually monitoring what terms people are actually typing into Google and it’s search partners to be matched to your adverts. Again Google is brilliant at doing this matching for you but unless you have each and every keyword set to exact match it is vital to continually monitor these queries. This can be done either by careful analysis of the in-built adWords reporting system or via your website monitoring software (for example Google Analytics). Whichever way you choose to do it it is vital exercise because only when you understand exactly what search terms make your ads appear can you begin to make sure that the wasteful, irrelevant terms won’t continue to take up any of your budget.

It’s too easy to see the conversions coming in and assuming your keywords are performing to their maximum. It’s only via constant attention and tweaking can you be sure your budget isn’t being wasted.

Google Maps Ads Provide Detailed Reporting

by Kristie McDonald

Back in January Google added new links to their free local business ads (Google Maps ads). These new links, “Get Directions,” “Street View,” “Save to My Maps,” and “Send,” all give the searcher more ways to interact with your ad and ultimately get the information they need to visit your business. My personal favorite is “Send” which allows the visitor to send the address not only via email but alternatively to a GPS device! Talk about taking them by the hand and leading them to you.

Now that there are so many more ways to interact with your local business ad, also referred to as “Google maps ads”, because they appear on the Google Maps site, wouldn’t it be nice if you had some insight into how visitors are interacting with your ad?
Now you do. Google has given us the ability to see the analytics behind how users interact with your ad. There is a new feature in the Google AdWords reporting feature – as a part of the Placement/Keyword Report – that allows you to view data on the following actions:

Info window open from left hand side
Info window open from map marker
“Get Direction” clicks
“Street View” clicks
Clicks to website from the info window

They are missing my favorite – “Send” – but hopefully that is coming soon – no word from Google yet.

How can you best use this Google Maps ads data? Use it the same as you would when analyzing your site analytics – figure out where to focus your attention based on user activity. For example, are visitors clicking Street View? Consider putting a picture of your actual location/building on the info window.

The numbers behind opening from the left hand side vs. opening from the map marker signify to me whether your visitors are typically responding to your brilliant ad copy or if they are more concerned with the exact location of the business. Google Maps ad data can give you insight into a visitor’s search intent and mind set. Then let it help you to write even better ad copy for both your maps ad and your regular pay-per-click (PPC) advertising ads.

Win at the pay-per-click game

When it comes to niche marketing, many companies using pay-per-click (PPC) advertising to reach new customers make the same mistake: they drive prospects to their home page.

This costs companies thousands of dollars each year in lost sales and increased PPC fees, says Heather Lutze, author of The Findability Formula: The Simple and Non-Technical Approach to Search Engine Marketing. Before launching a PPC campaign, she notes, you must be clear about your customers’ intent at each stage of the buying cycle, and their search habits. That means you must think like your prospects and customize the results you give them based on their search terms. Simply having every searcher land on your home page is a formula for disaster. Here are some details to consider for each phase.

• 
  The Information Phase. During this stage, customers don’t know what they want yet. They are only aware of a pain, a problem, a need, or a desire that they’re trying to solve or meet. Use your most “generic,” one- or two-word key terms to drive prospects to your home page during this phase.
• 
  The Shopping Phase. Once customers have begun shopping — comparing features, sizes, colors, brand names, price points, and retailers — they add more modifiers to their search term to get more detailed results. At this point, rather than drop someone off at your home page for general information, you want to deliver prospects directly to a landing page with the specific information they’re looking for, based on their search keywords.
• 
  The Purchasing Phase. Consumers who are ready to make a buying decision use the longest and most specific search terms. At this point, make sure you bring people directly to your shopping cart page. Note that your longer, more specific, highly-targeted keyword phrases will have a lower search volume than more general terms. That should not cause you undue concern, however, because their conversion rate will be higher since those customers know exactly what they’re looking for.

Facebook accused of massive click fraud

Facebook advertisers are accusing the social networking company of click fraud rates of between 15% and 100% - charging them for non-existent clicks. The move follows a Microsoft civil lawsuit against alleged click-fraudsters filed last week.

Click fraud is defined as “A type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link.”

Michael Arrington of TechCrunch reports that Facebook is seeking to nearly double revenues from last year of $US280 million to $550 million this year.

Small, self-serve advertisers make up a big part of that revenue, and they’ve been reporting skyrocketing click fraud rates over the last few weeks Facebook has been gradually relaxing the rules on what advertisers could promote since the beginning of this year, in a bid to increase its share of affiliate marketers’ (advertising middlemen) cash.

But many advertisers are checking the clicks reported by Facebook against their own figures, only to find large discrepancies - different to standard click fraud complaints where ‘bots’ ratchet up fake clicks – there are no clicks at all.

The brouhaha follows hot on the heels of Microsoft filing a civil lawsuit alleging a massive click fraud scheme this time last week.

Microsoft Associate General Counsel Tim Cranton said the company had gathered “substantial evidence that a handful of individuals were likely responsible for these click fraud attacks, which affected online advertisements related to auto insurance and the online role playing game, World of Warcraft.”So far there’s been no official word from Facebook even acknowledging there is a problem.

"Pay-Per Click" Ad Campaign: Earn More By Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best.

There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click". Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time.

The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services. "Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

India Emerging As SEO Hub With Exemplary SEO Services

Catapulting business websites to top search engine rankings and making it cling there by putting in consistent efforts- SEO services in India have empowered E-entrepreneurs and small businesses apart to find a local as well as global market over the Internet. Popular search engines return billions of results for every word that is searched and it is critical for businesses to have considerable visibility in order to have wide reach. SEO services in India underline the presence of of websites in such a manner that it remains visible and allow more and more of targeted traffic to hit the site. SEO services in India enable you to have a much greater rate of conversions that are lifeblood for your business to perform smoothly and flourish in a fierce competitive environment.


With modern day technology in their repertoire including Web2.0, SEO services in India offer impeccable services to attract search engines like Google, Yahoo, AOL Search, Alta Vista and Ask Jeeves and give your website distinguished treatment. Employing the right mix of on page and off page tactics, link building and tagging, SEO services in India keep a track of all the wavering factors that pull prospective customers to your websites and therefore they are able to provide flawless SEO services in India.


The wide array of services of a reputed SEO company in India include competition analysis, identifying effective keywords and key phrases, content management, website optimization, Link building, directory submission, pay per click marketing and social media optimization. Social liasioning includes blog posting, micro blogging, news releases, forum posting and article submission.

If you want that your websites stays there right there on the top of search engine listings, and unleash your business potential to zoom your sales figures substantially click here to know more.

"Pay-Per-Click Fraud"

In a "pay-per-click fraud" law suit filed with the US District Court in Seattle on Tuesday, Microsoft has sued three Canadians - Eric Lam, Melanie Suen, and Gordon Lam of Vancouver - and two companies named UMGE, Super Continental USA and Super Continental US.

The three residents of Vancouver, British Columbia, have been sued for breach of contract; torturous obstruction of business relationships; fraudulent enticement and falsification; computer fraud; conspiracy; and two violations of Washington anti-spyware and consumer laws.

According to Microsoft, the accused allegedly abused Microsoft's adCenter by conducting a campaign of competitor click fraud, which is a means for gaming keyword ad auctions that allow advertisers to receive ad placement based on a bid price.

The accused exploited the Microsoft adCenter network to help their own company, and its ad purchases of keywords connected to the so-called "gold farming" in the "World of Warcraft" online game; as well as another business of reselling car insurance.

Microsoft's associate general counsel, Tim Cranton, said: "Microsoft gathered substantial evidence that a handful of individuals were likely responsible for these click fraud attacks, which affected online advertisements related to auto insurance and the online role playing game, World of Warcraft."

Along with seeking an injunction against the defendants, Microsoft - which claims to have reimbursed advertisers for $1.5 million due to the fraud - has also sought $750,000 in damages.

Affiliate marketing programs -- tips for success

1. Create a Good Site
Your goal is to keep your visitors on your site. You must use your site as a marketing tool. Your site must be well organized and have the right look and feel. You want visitors to click on the “Buy” button. You want them to make a purchase. Make sure your site directs visitors to that button. You must hold the visitors’ interest. This is called conversion.

2. Create and Post Great Content
For your site to generate income, it needs to:• Attract a lot of visitors (traffic) • Make visitors purchase (conversion)
Good content and good usability are very important. The content must be relevant, and it should encourage visitors to purchase. This is marketing.

3. Search Engine Optimization
If you choose to attract visitors through search engines, the content must be search engine optimized (SEO).Search engines are geared to text quality. Relevant and well-written text helps your Google ranking and drives traffic to your site.
Write for your readers, and for Google. It's called SEO copy.

4. Advertise and Build Traffic
Attracting traffic can also be accomplished through paid ads and links. You place an ad on another site and pay a small amount each time a visitor clicks on your ad. This is called pay per click. Google Adword is the biggest pay per click market for affiliates. You decide how much you're willing to pay for each click and set a cap for your total spending. Some web hosts give away free Adwords checks when you place your site with them.
Please note that some affiliate programs often limit where and how you're allowed to advertise their products. They don't want you to interfere with their own advertising.

5. Starting from Scratch vs. Buying a Site
The easiest and least expensive way to start a new affiliate business is to set up a new domain and build a site from scratch. It requires time and effort, but your initial investment can be next to nothing.
If you can afford to make the investment, you may want to consider buying an existing site. Old sites may have a built-in credential with search engines, and traffic to these sites make already exist. With the right effort, you can get an old site up to speed very quickly.

6. Try Your Luck
Affiliates can be very successful, which could lead to personal satisfaction. If you have Internet access, you can try your luck as an affiliate. But, remember, success is never a guarantee.

Yahoo! offers advice to avoid rejection of PPC online marketing ads

Companies using pay per click services have been offered some tips from Yahoo! to ensure that their ads pass scrutiny.

In a post on the Yahoo! Search Marketing blog, Malin Kennedy, senior manager of advertiser experience at the search engine, said firms must abide by a few simple rules to avoid having their pay per click (PPC) ads rejected.First of all, they must tell the truth and not misrepresent themselves by submitting trademarked keywords that do not have any correlation with the products and services being sold.They should also make sure their web pages are able to handle increases in traffic without crashing, as search engine crawlers are likely to reject broken links. In addition, landing pages should be tailored to the content that is being advertised so that it is of the utmost relevance to those clicking on the ads.

"This will help your customers fulfil their online experience, as you will clearly offer what they seek," said Mr Kennedy.According to a new survey by Forbes, pay per click marketing has been named as one of the most effective tools for improving website conversions.

Pay per Click Advertising – An Internet Advertising

Pay per Click is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Websites that utilize pay per click ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content.

Google Ad Words, Yahoo! Search Marketing, and Microsoft ad Center are the three largest network operators, and pay per click providers and all three operate under a bid-based model.

There are two primary models for determining cost per click: flat rate and bid-based. In both cases, the advertiser must consider the potential value of a click from a given source.

There are several points that make pay per click advertising a vital part of your business. The most important reason for you to begin a pay per click advertising campaign is to lure customers away from our competitors. A great advantage is the fact that with pay per click advertising we will be able to have a top position for our ads right from the beginning. Pay per click advertising will increase exposure for our website.

There are various reasons for the growing Popularity of Pay per Click Management it can save the money. This is because only those who actually click through on our ad need to be paid for. Advertisers are not charged for advertising but are charged only when interested visitors click on their link. This relevancy made the advertising option affordable and meaningful for all advertisers.

Pay per click advertising can provide instant traffic to our website. Traffic generated by pay per click advertising is usually more targeted than from organic results because webmasters can control the keywords. Pay per click advertising offers us greater control and flexibility than regular search engines.

There are some pitfalls and disadvantages to using pay per click advertising companies. If there were no disadvantages to this advertising, then everyone would be using this method; yet, many Internet marketers do not use it.

Many people have lost thousands of pounds on pay per click advertising by simply not having a clear understanding of the complexity involved. It takes a while to learn how to bid properly, create compelling ads that are relevant and using these methods effectively in a marketing campaign.

Pay per click advertising is something everyone should test the water on, before jumping in, head first.

Tips that help you to increase website traffic

While making a proper internet marketing strategy for your website make sure all your efforts intend to increase website traffic. Increased traffic ensures better visibility, business and profit.

This article helps offers you some tested tips on how to increase your website traffic.

Quality content and traffic of website

Content is the king web space-this is not at all an exaggerated proverb. Apart from an appealing look and feel of your website, it’s the information offered by the content of your website that makes your target audience interested and engaged. If you are really interested in repeated visits from your target audience keep the content fresh and updated. Though user-created content was very promising during its inception, it has started loosing its relevance. Hence, have your own team for content generation who can create informative, error-free and quality content.

Keyword rich content, higher ranking on search engine and website traffic

The content of your website needs to be keyword rich. It increases the relevance of your website when search engines crawl sites for related searches. Keyword rich content increases the rank of your website for organic searches. Higher ranking comes always with the lucrative incentive of increased website traffic.

Increasing website traffic through link building popularity

Link exchange is crucial for website management and increasing traffic. While making link exchanges make sure that you are dealing with websites that are dead on content and can offer your visitors some relevant information. Once you are rich in content, may sites will want a link from you. But, be cautious and avoid a bad neighbourhood for your website at all costs.

Increasing website traffic through proper internet advertising strategy

Advertising is of equal importance like content when increasing website traffic is concerned. If you can afford, running a pay per click campaign is a good move. Relate e-zines to your website and submit articles there regularly. Participating in message boards and discussion forums also yield increased traffic for your website.

PPC online marketing 'a top tactic for improving conversions'

Companies looking to improve their website conversion rates may wish to consider using pay per click services.Along with search engine optimisation, pay per click ads have been named as one of the most effective tools for boosting conversions in a new survey by Forbes.

The research shows that 82 per cent of companies are using conversions or sales data to measure the success of their internet marketing campaigns.It also reveals that when it comes to influencing brand perception, firms see site sponsorships and pay per impression programmes as most effective.

"The need to build a trusted relationship with customers as part of an overall marketing strategy may in turn increase the need for contextual ad environments that align the advertiser's message with trusted, branded media," said Forbes.com president and chief executive Jim Spanfeller.

According to eMarketer, a recent survey by MarketingProfs and Forrester Research has revealed that many business-to-business advertisers are set to increase their internet marketing budgets this year.

SABEW Redesigns Job Listing Site, Launches Freelance Market

By: Marketwire .
Feb. 20, 2009 02:27 PM

COLUMBIA, MO -- (Marketwire) -- 02/20/09 -- Times are tough, something The Society of American Business Editors and Writers (SABEW) understands. That's why, to better serve members, SABEW announces a revamp of its job listings site and launch of a market to connect business freelancers and editors.
"We're responding to a huge need among people who have been caught up in especially severe cutbacks among business journalists, not just in daily newspapers but across all media. A lot of them have suddenly been thrust into freelancing to support themselves," said SABEW President Bernie Kohn of the Baltimore Sun. "It's a scary proposition, especially in this economic climate, and we want to do all we can to get folks back on their feet and keep them in the profession they love."
The revamped jobs site on the organization's web site http://www.sabew.org/:
* Prominently displays JOBS on the home page left menu to click directly to the job site.
* Removes password protection from job listings so they are accessible to any journalist looking for work.
* Removes password protection so any media outlet can post a job.
* Accepts listings from journalism, PR and related fields. SABEW members post jobs for free. Non-members pay $30 per job per month.
SABEW also has launched a freelance market for its members to help bring editors together with freelancers looking for work. SABEW established a listserv of more than 100 business freelancers. Any editor or media organization can circulate freelance work proposals to the listserv.
To post a job with SABEW, circulate a freelance opportunity, add your email address to the freelancer listserv, or join SABEW, email sabew@missouri.edu
The jobs listings and freelance initiatives are part of SABEW's efforts to help our membership cope with the media transformation. Last month, SABEW announced a one-time special offer of a discounted membership rate for members who have lost their jobs. SABEW also will offer a mentor for business journalists who accepted a buyout, were laid off or otherwise put out of work by the cuts. The aim is to help these journalists by providing advice, networking opportunities and career development suggestions. To request a SABEW mentor, email Dawn.Wotapka@DowJones.com.
SABEW is the world's largest organization of business and financial journalists with more than 3,000 members. To take advantage of these exciting new member services or to join SABEW, email sabew@missouri.edu
To register for the SABEW annual conference in Denver April 26 to 28 follow this link: http://www.sabew.org/events/annualConferences/2009/index.php
For more information contact:SABEWDavid BealInterim Executive DirectorUniversity of Missouri School of Journalism30 Neff AnnexColumbia, MO 65211Tel: 573-882-7862Email: Email ContactWeb: http://www.sabew.org/