Pay-per-click

"Pay-per-Click”: As with most web base nomenclature it is as it reads, when your link is clicked you pay a fee. How much? On Google Ad Words, your account only gets charged when interested consumers click on your ad, the cost per click is set by you the advertiser on a bid basis.

For example, if there are five bike shops in your area using Google and a query is made on Google for “bikes, Trek, mountain bike” or a host of thousands of other “Key Words”, the shop which bids the most for the click gets at the top of the list of advertisers on the search results.

This list is what the web surfer sees on the top of the page of results or on the right side bar. The more you bid the higher the placement. If there are many ads competing for this limited space, your ad could be three pages away. Most bids for local ads start at twenty cents to fifty cents. You control the daily budget. When your daily budget is used up your link disappears until the next twenty four hour period begins. If you want to budget twenty to hundreds of dollars a day for “clicks” the amount is up to you.

You attract only the people who are interested in your product. The link to your website should show your whole inventory, your business philosophy, specials, staff and all information that can result in a sale. If the customer is in the market for your product and if your site is tweaked to turn shoppers into buyers, you should get a call or see that shopper walking into your shop or placing an online order. This is targeted, trackable advertizing. A claim other media can ma