Legal firm Kabateck Brown Kellner filed a class action lawsuit against Google on Tuesday. The suit, filed on behalf of one David Almeida, accuses Google of deceiving its customers into paying for ads they didn’t expressly request. Elinor Mills at CNET gives the details:
“When participating in Google’s online auction-based advertising system, customers specify what they would be willing to pay for pay per-click for words or phrases that will trigger ads displayed on Google’s search site, as part of Google AdWords. They are also given the option of bidding for ads that appear on third-party Web sites, also called Google’s ‘content network’, which is part of Google AdSense.
On the system, customers see two blank boxes, one for typing in a bid for ads on Google.com, and another one, marked ‘optional’, for putting ads on content network sites. Sophisticated search engine marketers know to put a ‘0’ in the box for the content network AdSense sites if they don’t want ads there…
Google does not inform its advertisers that if they leave the box next to the content bid blank, Google will use the advertiser’s bid for clicks occurring on the content network, the lawsuit says.”
“When participating in Google’s online auction-based advertising system, customers specify what they would be willing to pay for pay per-click for words or phrases that will trigger ads displayed on Google’s search site, as part of Google AdWords. They are also given the option of bidding for ads that appear on third-party Web sites, also called Google’s ‘content network’, which is part of Google AdSense.
On the system, customers see two blank boxes, one for typing in a bid for ads on Google.com, and another one, marked ‘optional’, for putting ads on content network sites. Sophisticated search engine marketers know to put a ‘0’ in the box for the content network AdSense sites if they don’t want ads there…
Google does not inform its advertisers that if they leave the box next to the content bid blank, Google will use the advertiser’s bid for clicks occurring on the content network, the lawsuit says.”
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