Wednesday, 13 Feb 2008 10:05 Search engine optimisation (SEO) can make a "phenomenal" difference to a firm, an expert has asserted. Lee Smith, of search marketing agency Utopia, described online marketing as a "crucial consideration" for all businesses and claimed that it can create "substantial" growth within a few months.Utopia has claimed to have increased some client profits by more than 300 per cent."By using proven SEO services for companies such as hosted exchange provider Network London, website traffic and business leads have risen by over 1000 per cent for the 12 months to January 2008," it boasted.SEO firm Brick Blue also claims that enhancing a company's web presence can boost its revenues.By achieving a higher ranking in search portals, firms benefit from an increase in site traffic, which leads to greater return on investment, it notes.However, Brick Blue suggests firms consider maximising the effectiveness of search campaigns by combining organic methods with pay-per-click advertising.
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