A website aimed at struggling slimmers has called in the services of a digital marketing agency to create an email marketing campaign and boost its search engine rankings.Healthier Weight commissioned the services of twentysix Leeds last year and the firm is now launching an email marketing and customer relationship push.The marketing firm also plans a pay-per-click and organic search engine optimisation campaign for the dieting site.Chrissie Twigg, managing director of Healthier Weight, commented that obesity is a sensitive issue and that the internet provides the "perfect environment" for those seeking information.Managing director of twentysix Leeds Gail Duddleston continued: "The aim is to engage users who like the anonymity and convenience of online by providing them with a space where they can share their experiences and get expert advice."According to Marketingservicestalk, the site will gather email information by tempting users to sign up in order to receive discounts, access to a forum and online help. Government agency Business Link suggests firms plan their email marketing campaigns carefully to ensure the content is "relevant and interesting" to recipients.
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