Brussels - The fight between advocates of personal privacy and the Internet giant, Google continued Monday.
European privacy advocates and government officials are asking competitors of Google to consider issues personal information handling of Google’s takeover of DoubleClick.
Google on Monday strenuously attacked this effort in their takeover attempt of their rival.The argument taking place between European parliamentarians, Google, and advocates of personal freedom on the Internet was the centerpiece of a Parliament hearing to consider these issues.
The European Parliament is choosing whether to consider the role of privacy on the Internet and the rights of individual citizens for privacy.In the United States the U.S. Federal Trade Commission has already approved the takeover of DoubleClick by Google. This takeover is important because it combines the pay per click Internet dominance of Google with the market leading display position of DoubleClick.
“Some people are using this to make a case of privacy and turn it into a law review competition,” said Google Counsel Peter Fleischer. “The reason to desire this data is for the advantage competitively, it is business,” said Fleischer. “It is not possible to be disconnected completely,” continued Fleischer. Google takes the position that they require the IP address of users in order to be able to serve their customers. They maintain to know which language, or what results to give from a query, that the IP address is a needed element to serve their customer base.
European privacy advocates and government officials are asking competitors of Google to consider issues personal information handling of Google’s takeover of DoubleClick.
Google on Monday strenuously attacked this effort in their takeover attempt of their rival.The argument taking place between European parliamentarians, Google, and advocates of personal freedom on the Internet was the centerpiece of a Parliament hearing to consider these issues.
The European Parliament is choosing whether to consider the role of privacy on the Internet and the rights of individual citizens for privacy.In the United States the U.S. Federal Trade Commission has already approved the takeover of DoubleClick by Google. This takeover is important because it combines the pay per click Internet dominance of Google with the market leading display position of DoubleClick.
“Some people are using this to make a case of privacy and turn it into a law review competition,” said Google Counsel Peter Fleischer. “The reason to desire this data is for the advantage competitively, it is business,” said Fleischer. “It is not possible to be disconnected completely,” continued Fleischer. Google takes the position that they require the IP address of users in order to be able to serve their customers. They maintain to know which language, or what results to give from a query, that the IP address is a needed element to serve their customer base.
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