Active Web Group, Inc. Offers Free Professional Atlanta SEO Analysis

Atlanta, GA (PRWEB) December 19, 2011

Active Web Group, Inc. (AWG), the Internet Marketing industry leader headquartered in Hauppauge, New York, today announced no-cost consultation services for online business. They’ll learn how they may ‘level the playing field’ and compete with large, national corporations via professional Search Engine Optimization (SEO) services through its Atlanta-based office with Atlanta SEO.

The latest web marketing studies indicate most Atlanta businesses that try their hand at SEO do not experience professional, lasting results. Locally, businesses who turn to the professional Atlanta SEO practices that Active Web Group provides, may expect personal attention and customized, budget-friendly and scalable campaigns.

“For businesses to quickly, successfully and cost-effectively compete online, Pay Per Click and solid Web Content Development are two of the fastest ways to accomplish this,” states Patrick Norton, Vice President and Director of Business Development, Active Web Group, Inc., Atlanta SEO Division. “By employing these disciplines, coupled with Active Web’s Group’s extensive SEO campaigns and initiatives, companies big and small can expect to attract and retain their share of even the most competitive online marketplace,” Norton concludes.

The best way to discover a business’ potential in the online marketplace, Norton advises, is to give the Atlanta SEO specialists at Active Web a call. The consultation is free and the results
can be dramatic. The sooner one begins, the sooner they’ll begin to see their ROI.

Active Web Group’s Atlanta SEO office is a continually award-winning branch of the parent company, well-regarded for its highly-effective Pay per Click and Web Content initiatives. A full-service agency, Active Web Group also has extensive experience in Search Engine Optimization (SEO), Programming (all proficiencies including php, asp and asp.net), Email Marketing, Graphic Design, E-Commerce, Magento® Ecommerce and WordPress® Ecommerce and custom solutions. To learn more and to take advantage of AWG’s Atlanta SEO campaigns and initiatives: http://www.activewebgroup.com/atlanta-seo/

Pay Per Click Search Engines: What are they and benefits of using them?

Any time you embark on a journey to learn more about Pay Per Click Marketing, the first thing you should do is research your search engines. There are so many Pay Per Click Search Engines, and many of them are perfect for different things. If you want to choose the right search engine to help with your Pay Per Click endeavor, you've got to learn the benefits and challenges of each one.

Pay Per Click search engines are all about advertising through keywords. You want your website to be full of the words people use to search for websites about your specific topic. Choose your keywords carefully and do your research about them before you set up your account on any Pay Per Click search engine. Those keywords are what people will use to find your site, and if you don't choose the right ones, your web page will not show up in search results. In the beginning, it doesn't matter what your Pay Per Click ad campaign looks like if you don't choose the right keywords.

Pay Per Click Search Engine: eClickZ.com

One Pay Per Click service that offers a lot of value for your money is eClickZ . All you need to do is research which keywords you want to pay for advertising on, enter your bid amount on eClickZ, and you're on your way to pulling in thousands of visitors through Pay Per Click search engines. You can even use a "publisher" implementation on your site if that style suits you best.

But however you set up your Pay Per Click ad campaign, you'll get real time results right at your fingertips. If you're just getting into using Pay Per Click search engines in your ad campaigns, the real time reporting results will show you immediately if you've paid to post your ads with the correct keywords.

Pay Per Click Search Engines: How it Works

So what's the key to finding new customers? More and more people are turning to the internet to find out the best way to do things. They search a topic that interests them, and the search engines return a list of websites. Some of those websites will get people to click on them, and some won't. If you pay to have your business listed with the keywords most people use when thinking about your industry, then you can pay to have your ads show up on those searches. But with Pay Per Click search engines, you don't pay for that ad until someone clicks on it.

For example, a $100 deposit gets you started on eClickZ. From there, you pick the keywords you want to advertise with, and then adjust your bid rates for those keywords. eClickZ uses their own proprietary AdCenter PPC system for bidding and ad management. This system allows you to set a maximum bid for your entire campaign and a daily budget caps. Every business must have a budget set for advertising, and eClickZ makes it easy for you to stay within that budget without a whole lot of monitoring. The Pay Per Click system does it all for you after you set the parameters for your Pay Per Click ad campaign.

eClickZ also makes it easy for you to set your Targeting Max cost-per-click. This means you're setting a maximum you want to pay for clicks to a particular targeting item. Once again, since this entire ad campaign is Pay Per Click, you don't pay for the ad until someone clicks on it. For more information on eClickZ and to get started advertising, go to http://advertiser.eclickz.com

Pay Per Click Search Engines: The Benefits

Using Pay Per Click search engines is the perfect way to guarantee that only potential customers see your ads. You don't pay for random internet searchers to see your ads. If you go with eClickZ, you can pay as little as one cent per click, or as much as a dollar, or even more. If you find a certain keyword search really hauls in the customers who click, then you'll want to bid more on that particular keyword so you will be in the top spot and get the laser targeted traffic.

Another thing about eClickZ that is especially nice is the Return on Investment guarantee. The Pay Per Click search engine boasts a lower than average cost per click, which means you get much more value for your money as compared to the insanely high click prices of Google or Yahoo. This higher value truly makes eClickZ the leader in Pay Per Click search engines.

There are so many things to learn about Pay Per Click search engines before you begin your ad campaign. It can seem overwhelming, but once you start on your way, you'll find your ads picking up a lot of clicks before you know it.

topseos.com Lists the Top 10 Pay Per Click Bid Management Software for December 2009

Online PR News – 21-December-2009 – Plymouth, IN—topseos.com has evaluated and ranked its Best Pay Per Click Bid Management software for the month of December.
One of the most popular ways to advertise on the Web, pay per click tools allow companies to increase visibility and control where they appear. The best pay per engines are those that give clients measurable results at reasonable prices.

These are the Top PPC Bid Management Software for December:
1. Omniture Search Center- Utah2. Lyris HQ Search Marketing- United Kingdom3. Keyword Max- Minnesota4. Atlas One point (SEARCH)- California5. Marin Software- California6. Click Equations- Pennsylvania7. Coremetrics Search- California8. Kenshoo- Isreal9. SearchForce- California10. Apex Pacific BidMax- Australia
Each of these were reviewed based on evaluation criteria for pay per click engines. topseos.com evaluates these engines through project specific queries such as, "Have efforts been taken to detect and prevent click fraud on the PPC engine?" and "Were advisory services provided for keyword bidding purposes." At least three clients of each engine are asked about the performance of the engine and whether their needs were met by the company. The preceding engines are the industry leaders according to topseos.com, the independent authority on search vendors.
PPC Bid Management Software Companies interested in being considered for ranking at topseos.com should apply for rankings at: http://www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking
Learn more about our Best Pay Per Click Bid Management Software for December 2009
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Pay-per-click

"Pay-per-Click”: As with most web base nomenclature it is as it reads, when your link is clicked you pay a fee. How much? On Google Ad Words, your account only gets charged when interested consumers click on your ad, the cost per click is set by you the advertiser on a bid basis.

For example, if there are five bike shops in your area using Google and a query is made on Google for “bikes, Trek, mountain bike” or a host of thousands of other “Key Words”, the shop which bids the most for the click gets at the top of the list of advertisers on the search results.

This list is what the web surfer sees on the top of the page of results or on the right side bar. The more you bid the higher the placement. If there are many ads competing for this limited space, your ad could be three pages away. Most bids for local ads start at twenty cents to fifty cents. You control the daily budget. When your daily budget is used up your link disappears until the next twenty four hour period begins. If you want to budget twenty to hundreds of dollars a day for “clicks” the amount is up to you.

You attract only the people who are interested in your product. The link to your website should show your whole inventory, your business philosophy, specials, staff and all information that can result in a sale. If the customer is in the market for your product and if your site is tweaked to turn shoppers into buyers, you should get a call or see that shopper walking into your shop or placing an online order. This is targeted, trackable advertizing. A claim other media can ma

Ten Pay-per-click Questions An Owner Should Ask

If you own or manage an ecommerce business, you may not directly execute your pay-per-click advertising campaigns yourself. Instead, you may delegate the execution of them to an employee or an outside firm. But owners and managers need to know that broad outlines and the successes and failures of their pay-per-click advertising efforts, and to help them with this I've assembled a list of 10 questions to ask the employee or outside firm who executes the campaign.

1. How many keywords do we have running? If the answer is anything less than a few thousand, you’re probably not taking advantage of the longtail game of the business. While there are always exceptions, a few thousand keywords for an ecommerce store are not uncommon when you consider all kinds of product and brand variations.

2. What are our top converting terms (by sales volume and spend)? This one is always interesting. You often find that products that may not necessarily be top sellers across the entire site pull great results for you in paid search. Depending on the answer, focus your energy around developing the winning product line.

3. What is our return on investment, average time spent on site, average order size from paid search, cost per conversion, and lifetime value of a customer? These metrics should be delivered to you at least monthly. Your pay-per-click manager, on the other hand, should be reviewing all of these on weekly basis.

4. What is our average click-through rate and how do we improve it? The click-through rate is on the most important metrics in the game. The higher the CTR the higher the paid search returns (again, there are always exceptions). Ask for a detailed ad creative testing plan that outlines all initiatives in queue that may increase your average CTR.

5. Do we have coverage across the three primary search engines? There is no reason not to be running on Google, Yahoo! and Bing. Stay on top of your PPC guru to ensure coverage across all the top three. Otherwise, you’re likely to be missing out on possible cheap sales.

6. What is our impression share? Impression share report (ideally broken down by campaign) should give you a pretty good idea of how many impressions you’re missing out on. Be sure to ask for detailed analysis from you PPC manager.

7. What’s in the pipeline for landing page testing? This one is often a challenge for ecommerce stores but that’s never an excuse to avoid it. Consult with your PPC manager to figure out recommended components to test and the plan for executing those landing page tests.

8. Have we tried contextual targeting campaigns? If you succeeded in paid search, discuss setting up test campaigns in either the Google content network or in lower tier contextual channels such as Vibrant. Ask your PPC manager to assemble a strategy plan for testing contextual targeting and campaign optimization plan.

9. When do we attract more buyers versus tire kickers? This question really refers to day of week and time of day analysis. Ask your paid search consultant to analyze sales activity for a few months (ideally) and come up with recommendations on testing day of week and/or time of day scheduling.

10. Have we set attainable monthly performance targets? Discuss performance results with your pay-per-click manager and set reasonable performance targets for a few months ahead. The idea here is to determine attainable targets, not your best-case scenario performance goals.