PPC Summit Unites Thousands of Online Marketers with Pay Per Click Experts

(PRWEB) December 17, 2007 -- PPC Summit announced plans to extend its reach to online marketers in 2008 with educational, interactive two day summits scheduled for cities across the USA, Canada, and London. The Summits will connect thousands of marketing and advertising professionals with leading industry experts who will uncover pay per click marketing secrets and successful campaign management tactics. Based on the growing number of advertisers who are requesting more information about Pay Per Click, PPC Summit has evolved from teaching one day classes to expanding the content and offering 3 focused tracks designed to appeal to beginner and advanced search engine marketers.

Focused on helping advertisers learn the many facets of search engine marketing, the Summit experts ensure that every attendee walks away with the ability to maximize PPC opportunities, out perform competitors, and increase marketing ROI. Attendees have been able to take these campaign strategies back to the office and see instant results. "We'd been doing Google Adwords for the past year. We never received any conversions. We are now receiving 2 - 5 PPC leads per location every day (at a whopping 5 - 10% conversion rate), when we were receiving none before," said Jonathan Praklis, New Horizons Marketing Manager
PPC Summits focus solidly on advertiser education: how to spend less money, more effectively, with better results http://www.ppcsummit.com/agenda.html "Many of the folks who consider themselves qualified users are shocked at the little things they were not aware of that have been costing them money all these years," said Mary O'Brien, PPC Summit Founder and CEO. "We are thrilled with the positive feedback we have received about our workshops and the level of interaction and participation of the attendees has been incredible," continued O'Brien.
The Summits are designed to remain small, so that attendees have an opportunity to interact with presenters, build peer relationships and gain answers to their most burning industry questions. The speakers have years of experience managing pay per click for clients and share case studies, client tactics, testing results and strategies for successful campaign management. Attendees will also have the opportunity to test drive new cutting-edge search engine marketing solutions like BidHero, a component of the new Lyris HQ integrated marketing platform from Lyris, Inc., that has an integrated approach to optimizing PPC campaigns and ROI. "Whether you are managing 10 or 10,000 PPC campaigns, BidHero automatically imports all campaigns into a single interface so they can oversee campaigns across multiple search engines," said Dan Robbins, Director of Marketing for Lyris, Inc.
The PPC Summit 2008 event schedule is set for Dallas, Boston, Vancouver, London, San Francisco, and Los Angeles. For complete registration details, please visit the PPC Summit web site at http://www.ppcsummit.com/register.html
To learn more about PPC Summit events, or information about sponsorships and partnerships, please go to http://www.ppcsummit.com
Contact: Kelly LarsenMarketing Manager PPC Summit(360) 554-9683 ext. 707

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007.
by Kristina Knight
Just over one in four ads running on content networks like Google's AdSense or Yahoo's Publisher Network were fraudulent in the quarter according to the report.
Tom Cuthbert, president and CEO of Click Forensics said, “Advertisers, publishers and search engines need to take notice because content networks are becoming the fastest growing source of click fraud. Ensuring their quality is essential for the pay per click advertising market to continue its growth.”
Traffic quality on content networks has also been shown to have a decrease in quality. Parked domains are part of the problem, according to the report. According to the report traffic from parked domains is especially poor.
Overall, click fraud was shown to have increased only about 1% during Q3. The average click fraud rate was just over 16% during the quarter, up from 15.8% in Q2. For Q3 2006 the click fraud rate was reported as 13.8%.
What this means for marketers using paid search or pay-per-click ads is that the source of traffic from the ads needs to be checked as well as the keywords purchased. The best keywords for a particular product could be purchased from the legitimate PPC ad platform, but if the traffic being brought in isn't legitimate or if the traffic is poor, advertisers won't see the kind of ROI they would like.

Top Position Launches Own Brand Credit Accounts For Pay Per Click Advertisers

Leading online advertising consultancy Top Position has launched own-brand credit accounts for pay per click advertisers. Rolled out on the Google platform, pay per click credit accounts from Top Position are designed to ease cash flow and increase performance for companies advertising their services on Google AdWordsMaximising on and offline effectiveness, a Top Position credit account gives advertisers greater control over advertising expenditure with detailed cost reports issued at the beginning of each working week. “Top Position credit accounts are an ideal solution for businesses wanting to spend larger amounts on their pay per click advertising while retaining control over company cash flow,” said Daniel Jupp, managing director of the Google-certified agency. “In addition to credit terms, advertisers can rest assured that their pay per click advertising accounts are being managed with science and creativity with the focus on growing return on investment and targeting more relevant traffic.” Although credit accounts are currently restricted to AdWords campaigns, there are plans to roll out the system across other major advertising platforms including Yahoo and MSN. With offices in five European countries and a new North American headquarters in San Francisco, pay per click credit terms are also valid for multi-lingual PPC management. Founded in 2001, Top Position specialises in pay per click and SEO Digital Marketing. Managed by a team of specialist search marketing executives, online journalists and internet advertising technicians who work with clients around the globe, Top Position has been named one of the UK’s top digital marketing agencies, is Google certified and a Yahoo Platinum agency. Find out more at www.topposition.co.ukEditor’s Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 040 9192 or email: Rebecca@topposition.co.uk About Top PositionFounded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position’s SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo Platinum Search Marketing agency. Website Link: http://www.topposition.co.uk

The best Pay Per Click Management firms can be found in the December 2007 ranking from topseos.com

Pay Per Click Management is one of the fastest growing segments of online advertising and the best way of finding the leading PPC firms is by referring to topseos.com's monthly list. The site has consistently been bringing to Internet users the best Internet marketing firms so that the hassle is taken out of searching for the best firms online. Firms use Pay Per Click Management to determine their search engine ranking by paying for each click that is made on their name online. 'Pay for placement', 'pay for ranking', 'sponsored links', 'paid search', and 'PPC' are ways in which Pay Per Click management is known. It all comes down to increasing a site's visibility on the Internet and because you pay for this service one can be assured that the results will be favorable. The management of keywords, title and description of pages, proper implementation of pay per click strategy and managing bids all come under Pay Per click Management. In addition to that, increased return of investments (ROI) is also one of the advantages of PPC Management because the audiences are so clearly targeted in this form of online advertising. A one-stop shop for all useful information that the search engine marketing industry requires is what topseos.com is. The usefulness and the accuracy of the monthly list have given topseos.com its name as the best source to find service providers on the Internet. Here's a list of the top 10 Pay Per Click Management firms that have been selected for December 2007:1. Ionic Media - California2. Intrapromote LLC - Ohio3. SEOP Inc. - California4. SEO Image, Inc.- New York5. SEO Inc. - California6. SearchAdNetwork - Colorado7. ChannelAdvisor - North Carolina8. JumpFly, Inc. - Illinois9. Efficient Frontier Inc - California10. IMPAQT - PennsylvaniaThe top 10 candidates are chosen on the basis of a thorough selection process and the reputation of the list compiled by topseos.com speaks for its quality. The selection of the candidates is based on the following criterions:• Competitive advantage• Superior services and pricing• Customer and technical support• Knowledge of business• Sound professional analysis of requirements, and competitors• Response to client problems• Innovations that set it apart from the competition• Overall usability, efficiency, and performanceFirms that specialize in Per Per Click Management and wish to be considered for the topseos.com rankings can complete an application by registering as a service vendor and applying for rankings at:http://ww.topseos.com/option,com_register/task,providerRegister/Want to research and evaluate internet marketing firms?Visit them at www.topseos.com

The best Pay Per Click Management firms can be found in the December 2007 ranking from topseos.com

Firms use Pay Per Click Management to determine their search engine ranking by paying for each click that is made on their name online. 'Pay for placement', 'pay for ranking', 'sponsored links', 'paid search', and 'PPC' are ways in which Pay Per Click management is known. It all comes down to increasing a site's visibility on the Internet and because you pay for this service one can be assured that the results will be favorable. The management of keywords, title and description of pages, proper implementation of pay per click strategy and managing bids all come under Pay Per click Management. In addition to that, increased return of investments (ROI) is also one of the advantages of PPC Management because the audiences are so clearly targeted in this form of online advertising. A one-stop shop for all useful information that the search engine marketing industry requires is what topseos.com is. The usefulness and the accuracy of the monthly list have given topseos.com its name as the best source to find service providers on the Internet. Here's a list of the top 10 Pay Per Click Management firms that have been selected for December 2007:1. Ionic Media - California2. Intrapromote LLC - Ohio3. SEOP Inc. - California4. SEO Image, Inc.- New York5. SEO Inc. - California6. SearchAdNetwork - Colorado7. ChannelAdvisor - North Carolina8. JumpFly, Inc. - Illinois9. Efficient Frontier Inc - California10. IMPAQT - PennsylvaniaThe top 10 candidates are chosen on the basis of a thorough selection process and the reputation of the list compiled by topseos.com speaks for its quality. The selection of the candidates is based on the following criterions:• Competitive advantage• Superior services and pricing• Customer and technical support• Knowledge of business• Sound professional analysis of requirements, and competitors• Response to client problems• Innovations that set it apart from the competition• Overall usability, efficiency, and performanceFirms that specialize in Per Per Click Management and wish to be considered for the topseos.com rankings can complete an application by registering as a service vendor and applying for rankings at:http://ww.topseos.com/option,com_register/task,providerRegister/Want to research and evaluate internet marketing firms?Visit them at www.topseos.com