Get paid for each and every visitor that you have with pay per play

For people who have been using online money making opportunities to generate an income and for people who are interested in such prospects, affiliate marketing is certainly not a new concept. Yet if you don’t know what it is here we go; affiliate marketing is a way to make money through your website with the help of pay per click advertisements.

The workings of this opportunity are fairly simple, there are several product manufacturers and service providers who would like to advertise their products online. Now there are several ad brokers like Commission Junction and even Google that offer to place the advertisements of these companies on websites. For instance Google will place the advertisement on their search pages or they may even place the advertisement on the websites that are working with Google Adsense.

The website owners do not get paid for letting Google or CJ place the advertisements on their sites but when a visitor clicks on these advertisements and / or buys a product through these advertisements the website owner is paid a cut of the business that his website has managed to generate. Now anybody who has been involved with CJ or Google Adsense will tell you that this is where the catch lies both companies expect you to make at least a certain minimum revenue each month, in other words they would expect your site to generate a minimum number of clicks each month and failure to do so would mean that your website may be removed from the program.

Also they are sometimes apprehensive about letting website owners from Asian countries like Indian and China participate in these programs. So to put it quite simply as a web site owner, you may run the advertisement for several weeks and yet not make a dime unless you get a click. However there is a new way to make money online through advertisements that does not involve the mandatory clicks and it’s called pay per play. The concept is still the same of advertiser wanting to display promotional material on high traffic sites but this time around the advertisements are in the audio format.

The workings of this program are again fairly simple. Each time visitor opens your site, the audio advertisement is played and you get paid for it. In other words you are getting paid for each visitor to your site. The best part is that these advertisements don’t exceed duration of 5 seconds and have the same algorithm as the Goggle advertisements with the only difference that it is played as an audio clip at every page load. Anyone with a website or blog can be eligible to place the Pay Per Play ads on their website. There is no charge to open a Pay Per Play account. It's also simple to paste the given code onto any webpage where a website owner wants a visitor to hear the advertisements.

The ads will be related to the webpage content and they do not take up any visual space on the webpage. Pay-Per-Play offers a way for big advertisers to this huge audience through this massive listening network. This network is bigger than television, radio and all other forms of media combined! The advertisers can target the ads contextually to match the site, or geographically, or even time-of-day. Unlike Television and Radio, the listener is sitting at the computer, having just clicked on a link to open a new page in their browser. They are attentive and waiting in anticipation for the new page to load when the ad plays.

The ad grabs their attention and they actually think about it. Does this mean that Google ASdsense is history or on its way out? Well now exactly because quite simply if you were to place too many pay per play advertisements on your site they may interfere with the music or even the downloading of the page.

However it is possible at least for now to make the two programs pay per play and pay per click coexist and if you can make revenue from both fronts why stop at one? Most of the controversy surrounding audio ads comes from self-proclaimed marketing experts, who claim the ads are "intrusive" and will drive away hard earned traffic. An extensive marketing study performed by Net Audio Ads found this simply not the case. The study showed that 80% of a website or blogs visitors will not have their speakers turned on. The good news is the publisher gets paid either way. The study also found less than .002% of web surfers found the ads intrusive enough to never return to the site again. The Internet is changing, and people are becoming more tolerant of audio and video advertising, to the point of actually expecting it. This is particularly true of younger people.

Currently the company that offers thus service has a website which is in its beta phase and they are expected to launch their fully functional version in the next few months. The company offers 25% of the customer earnings that company makes from advertisements displayed on your site. But wait; that’s not all they also have a referral system in place. So when you refer another website that also agrees to include pay per play ads on their site you make 5% of what of the income generated by the advertisements on this website and the referral program even goes to the third tier. Since the program is still in its infancy this is by far the best time to jump on the bandwagon.

If you are tired of worrying about the number of clicks that your Google or CJ advertisements are receiving, pay per play advertisements may be the perfect solution for you. After you can generate a substantial income even if you get a few dozen visitors each day, This is definitely a program that needs to be considered whether you are a pro at online money making or a new comer to the industry.

Webrageous Introduces Pay for Performance Pricing for Pay Per Click (PPC) Management

Provides companies all over the world with best in class Google AdWords PPC management and oversight. "We're pleased to be offering what we believe is an industry first opportunity with our new pay for performance pricing. We understand that companies are apprehensive about what they spend in these troubled times; with opportunities like this one, they can improve their sales and grow their company through a PPC campaign with absolutely no risk," said David Chapman, CEO of Webrageous Studios.

Their program is simple: clients don't pay for their services until Webrageous increases sales or leads derived from PPC by 25% or more, or reduces costs by at least 25%. Their pay for performance pricing is offered to most new clients who are already spending a significant amount per month on paid search advertising.

Beginning as a web design firm over eight years ago, Webrageous Studios can assist with landing page optimization as well, which is a key success factor in pay per click marketing. One of the beneficiaries of their expertise with PPC is the law firm of Schneider Wallace Cottrell Brayton Konecky LLP where Webrageous assists in locating new leads for their unpaid wages practice area. In October of 2006, the law firm received thirty-four leads at a cost per lead of $50. By November of 2008 those numbers had improved to 451 leads at a cost per lead of $4.

"This represents a much better deal than paying 20% of the click charges from day one to a PPC management firm regardless of whether that company delivers results or not," said Chapman. "This new program takes the risk out of the equation for a client and puts them at ease. They know that there is no incentive for us to talk them into signing up if we can't help them."

"Webrageous Studios is doing a great job for us; they have increased our leads tremendously on two separate businesses we run. This has helped us increase our revenues and expand our business. They are responsive to our requests and available to discuss and make changes to our campaigns," said David Silberman, Vice President with National Laser Institute, a Webrageous client for over one year.

Why Pay Per Click optimisation is just as important

It’s fairly obvious that there is much more to pay per click (PPC) advertising than just grabbing a budget, setting up a keyword, writing an ad and setting it all live.

The basic steps to actually getting more for your money (or indeed getting anything at all) are numerous but worthwhile. Indepth keyword selection, copy writing & testing, landing page selection, setting the time you wish to show your ads it is all key to making sure your ads are visible to the right people. What many online advertisers fail to address is how to make sure your aren’t showing to the wrong people.

Google adWords is an excellent system, massively efficient, easy to use and with a huge reach. It is this reach that poses problems for people. It is amazing how many times we encounter adWords accounts that have been set up without due care and attention and just allowed to run with scant regard for exactly where the ads are appearing.
It is an easy just to get your campaign moving along and there is always extra ways to expand the campaign in order to get the most clicks (and therefore spend the most budget).

Although it is such an obvious thing too many times we find that a campaign’s keywords are all set to broad match. This however is just the first step to ensuring your budget is going on the right place.

The Google content network, ran via the adSense system, is a superb way to increase your exposure. It opens up your ads to literally thousands of extra sites and means potentially millions of extra impression. It is, however, an automated system. It will never be perfect and no matter how much effort Google put into their targetting systems it is always encumbant on the adWords user to monitor which sites their ads are appearing on.

There will always be sites that will not provide relevant clicks, every one of these clicks means one less click from a relevant source. Volume doesn’t always mean enquiries.

The other analysis tool that is generally underused is actually monitoring what terms people are actually typing into Google and it’s search partners to be matched to your adverts. Again Google is brilliant at doing this matching for you but unless you have each and every keyword set to exact match it is vital to continually monitor these queries. This can be done either by careful analysis of the in-built adWords reporting system or via your website monitoring software (for example Google Analytics). Whichever way you choose to do it it is vital exercise because only when you understand exactly what search terms make your ads appear can you begin to make sure that the wasteful, irrelevant terms won’t continue to take up any of your budget.

It’s too easy to see the conversions coming in and assuming your keywords are performing to their maximum. It’s only via constant attention and tweaking can you be sure your budget isn’t being wasted.

Google Maps Ads Provide Detailed Reporting

by Kristie McDonald

Back in January Google added new links to their free local business ads (Google Maps ads). These new links, “Get Directions,” “Street View,” “Save to My Maps,” and “Send,” all give the searcher more ways to interact with your ad and ultimately get the information they need to visit your business. My personal favorite is “Send” which allows the visitor to send the address not only via email but alternatively to a GPS device! Talk about taking them by the hand and leading them to you.

Now that there are so many more ways to interact with your local business ad, also referred to as “Google maps ads”, because they appear on the Google Maps site, wouldn’t it be nice if you had some insight into how visitors are interacting with your ad?
Now you do. Google has given us the ability to see the analytics behind how users interact with your ad. There is a new feature in the Google AdWords reporting feature – as a part of the Placement/Keyword Report – that allows you to view data on the following actions:

Info window open from left hand side
Info window open from map marker
“Get Direction” clicks
“Street View” clicks
Clicks to website from the info window

They are missing my favorite – “Send” – but hopefully that is coming soon – no word from Google yet.

How can you best use this Google Maps ads data? Use it the same as you would when analyzing your site analytics – figure out where to focus your attention based on user activity. For example, are visitors clicking Street View? Consider putting a picture of your actual location/building on the info window.

The numbers behind opening from the left hand side vs. opening from the map marker signify to me whether your visitors are typically responding to your brilliant ad copy or if they are more concerned with the exact location of the business. Google Maps ad data can give you insight into a visitor’s search intent and mind set. Then let it help you to write even better ad copy for both your maps ad and your regular pay-per-click (PPC) advertising ads.