Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
Wednesday, November 22, 2006
Pay Per Click Search Engines
I would like to get traffic to my site as quickly as possible, or fairly quick, can you please tell me what the best method for increasing traffic to my site without spending tons of money.
Newbie question about tracking sales on pay per click
I've tried Overture Pay Per Click for the last month now but the thing that strikes me is I have no way of tracking sales per keyword. I have affiliate software which *could* do this but it would mean an affliate account for each keyword/phrase which would be ludicrous bearing in mind I am experimenting with about 20 to 30 keyword phrases and possibly looking at other Pay Per Click engines. Is there a recommended script that will do this (free or otherwise). What I'm looking for is software/script that will tell me Overture made a total of X in Y month, with a breakdown of each keyword/phrase sales. Any suggestions?
Categories
PPC engines can be categorized in "Keyword", "Product", "Service" engines. However, a number of companies may fall in two or more categories. More models are continually being developed. Currently, pay per click programs do not generate any revenue from site traffic to sites using these programs. Only when visitors click on banner advertisements or pop-ups is revenue generated.
Tuesday, November 21, 2006
Meta Tags or No Meta Tags?
That is the question... The common question out on the SEO circuit is Meta tags or no Meta tags. Some argue that meta tags are useless. But are they really useless? The answer is no. In fact, back in the golden days of SEO meta tags were the only way any website would have ever been seen. If you wanted your website to show up on MSN, Yahoo, Excite, Lycos and more.
Sunday, November 19, 2006
Pay per click (PPC)
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.
While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.
Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.
While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.
Pay per click (PPC)
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it's actually quite easy and can end up becoming that one marketing method that you can't live without.
Saturday, November 18, 2006
ClickFather.com
ClickFather.com is a Pay Per Click search engine system where every search result carries a bid value. It is the search PPC system with analyzer feature. ClickFather is able to gather data about bid prices for any request word from other Pay Per Click systems. The system selects the most profitable variant for every search request and redirects traffic from affiliate website to the sponsor offering the best price.
Search Engines
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